Marketing Specialist

Today, we live in a world where everything has become convenient. Now you can get a ride anywhere, buy anything, answer any question with just a couple clicks on your phone. Convenience isn’t a luxury, it’s an expectation.

So why not renting? It’s still a chore to get utilities set up, buy renters insurance, get air filters changed, handle pest control, and more.

That’s why we’ve built the world’s first Resident Experience Platform that makes resident onboarding, resident services, and ancillary revenue effortless for property managers.

We’re passionate about turning friction into triple win experiences for residents, property managers, and investors. That way renting can be easy and rewarding for everyone.

And now you can join us. Apply today to join 200+ passionate, creative people who strive to make a difference each day so residents, property managers, and investors all win; creating the ultimate Triple Win.

Second Nature is looking for a Marketing Specialist to support our Account Based Marketing programs. This role will report to our ABM Manager and partner closely with our Events, Sales Development, and Creative teams. 

The Marketing Specialist will play a pivotal role in Second Nature’s growth by supporting and executing various digital and onsite programs. This role will build and assist with top of funnel (ToFu) lead generation programs for our Sales team to drive brand awareness and revenue around our Resident Benefits Package. 

Role Objectives:

• Manage and support campaigns consisting of, but not limited to: direct mail, paid ads, email, and events
• Collaborate with ABM Manager to launch digital marketing programs 
• Partner with SDRs on outbound cadences for marketing campaigns to maximize leads, pipeline, and campaign success
• Drive impact by creating and executing digital campaigns that will drive MQLs, and pipeline
• Assist the events team with and pre-and post-event communications (internal and external).
• Support onsite event setup and takedown, ensuring all materials and equipment are ordered and accounted for
• Turn successful campaign experiments into repeatable programs to increase team efficiency and impact
• Measure, track, analyze, and report on the performance of campaigns

Key Competencies:

• Campaign Execution
  • Collaborating on campaign concept and metrics with ABM Manager
  • Building and launching landing pages, workflows, and emails in Hubspot for field dinners and hosted buyer campaigns. 
  • Experimenting with top-of-funnel email campaigns before launching at scale in the sales org.
  • Supporting sales teams with campaign overviews and helpful assets
  • Manage, track, and report on campaign progress 
• Event Support
  • Administrative and logistic support for onsite events twice a quarter
  • Managing pre and post event communications for all 36 field dinners in 2025.
• Crossfunctional Collaboration and Organization
  • Working with stakeholders across multiple teams such as marketing, events, creative, sales development
  • Ability to support multiple programs at once 
  • Provide weekly updates on campaign progress and results to marketing team

Impact on Business

• Continue to build Second Nature’s brand awareness in the rental property industry
• Grow and enrich accounts that fit Second Nature’s ICP
• Nurture leads until they become handraisers
• Support sales teams with qualified leads that will turn into revenue

About you:

• Experience with in-person events, digital marketing programs, or sales development
• Familiarity with marketing and sales technologies such as Hubspot, Salesforce, Postal.io, Salesloft and other relevant tools
• Motivated, engaged self-learner, self-starter, growth seeker
• Strong writing skills and experience creating content for emails or landing pages

Our Core Values

• Pirate Ship; not a cruise ship. Bias towards action.
• Massive Growth takes massive growth. We embrace challenges to increase our impact.
• Grow the Pie. We focus on results so our customers & their customers win. Triple Win!
• Purple Heart. We put the team before ourselves.
• Extreme Ownership. See something? Say something; right the ship to get us back on course.
• Be a moment maker. We aim to shatter the status quo.

REMOTE WORK STATEMENT

This position is a remote-first, work-from-home position. Second Nature is committed to creating a culture and workplace where remote work fosters collaboration and connections and is a vital part of our company story and success. To be successful in a remote work role at Second Nature, you must:

• Be available during your scheduled working hours and give your full attention to the completion of your Second Nature job 
• Have a quiet, professional, distraction-free environment in which to complete your work
• Have access to your own reliable high-speed internet connection
• Attend our bi-annual in-person company meetings (Second Nature will reimburse the cost of your business travel per company guidelines)
   

WHY SECOND NATURE?

• Health First: Medical, Dental, Vision, & Life Insurance; 401K Plan
• Location: Work Remotely from anywhere in the US
• Flexibility: Open PTO and sick days
• The Product: Beyond the 7 awards and 5-star reviews… our clients and customers love what they can do with a fully managed RBP
• Diverse, Inclusive Culture: We embrace employees from all backgrounds with openness and respect 
• Training: A supportive team to help you grow and unlock your full potential
• Growth: The opportunity to get in on the ground floor of a fast-growing startup
   

Second Nature is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We take action to ensure equal employment opportunities for all candidates and employees and to provide employees with a workplace free of discrimination and harassment. Our hiring decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, family or parental status, or any other status protected by federal and/or state law.